We’re Attain, the most trusted and comprehensive consumer data ecosystem
Attain owns and operates a proprietary, permissioned data ecosystem. Through the consumer applications we build and manage, we maintain direct relationships with millions of individuals—capturing real-time, deterministic commerce behavior. We extend that data across the advertising ecosystem—helping brands, agencies, retailers and media platforms connect media investment to verified sales outcomes.
Brands deserve to know whether their marketing is working. Consumers deserve to decide who benefits from their data. And the industry deserves better than a system built on guesswork.
Attain was founded on the belief that verified purchase intelligence—captured with consumer permission and applied with responsibility—can power a new era of marketing. One where decisions are grounded in real sales outcomes, not modeled estimates. One where consumers and companies both win.
“Software will change. AI will change it faster. But the companies that endure will be the ones that own proprietary, real-world data. From day one, we built Attain on permissioned purchase behavior—the kind of ground-truth signal that can’t be scraped, modeled or fabricated. That’s our moat, and it’s what powers everything we do.”
How Ground Truth Data Solves the AI Accountability Problem
From a consumer app to the industry’s most trusted and comprehensive source for live purchase data
Attain began as Klover, a portfolio of financial services built on a simple belief: people should benefit from the value of their own data. By building direct, permissioned relationships with consumers and delivering real value in return, Klover validated the privacy-first foundation that would eventually scale into Attain.
The company rebranded as Attain, signaling a broader mission to build a connected, permissioned purchase data ecosystem. We strengthened our leadership, technology and operations—building the infrastructure needed to serve the world’s most sophisticated enterprises while staying true to our consumer-first roots.
We built and launched Frisbee, a consumer shopping rewards app that earns people cash back while they shop. Frisbee expanded our direct consumer relationships and deepened purchase visibility across retail and e-commerce channels—strengthening the ecosystem for consumers and enterprise clients alike.
The acquisition of Merryfield added new dimensions to our ecosystem—enhancing representativeness across households, categories and lifestyles, and strengthening the precision and richness of our purchase intelligence.
Attain reached new levels of consumer engagement and enterprise adoption. The platform scaled profitably, with durable customer partnerships and leading brands standardizing Attain as a core component of how they plan, activate and measure marketing decisions.
We’re expanding our panel, deepening real-time purchase visibility, and extending access across more channels and workflows. We’re building the foundation for marketing to run on proof—not prediction.
Proof in advertising is hard-earned. Ours is real.
Attain has been adopted by leading agencies and platforms, integrated into the tools marketers rely on every day, and recognized by the industry’s most respected voices. Each is a validation of the impact our data is delivering.
Three principles guide everything we do
Consumers deserve to know exactly what they’re sharing and what they get in return. Enterprises deserve data that reflects what actually happened in the marketplace—not what models estimated. We don’t deal in proxies. We deal in reality.
Everything we build starts with the consumer relationship. People choose to share their data with us because we treat it responsibly and reward it fairly. That permission is what makes our data trustworthy—and what makes it valuable to the enterprises who rely on it.
For consumers, outcomes mean real rewards that make everyday shopping more valuable. For enterprises, they mean decisions grounded in verified purchase behavior that drive real growth.
The team behind the mission
Help us change what data can do
At Attain, we’re building an ecosystem where consumers and companies both win—and we need curious, driven people to help us get there. Whether you’re passionate about consumer experience, enterprise technology, data or something in between, there’s a place for you here.
With offices in Chicago, New York, San Francisco and Denver, we support a flexible, hybrid environment built for collaboration, growth and doing work you’re proud of.
Explore CareersReady to build your first insight?
Contact your Attain representative or reach out now.
