Measurement

Bring performance optimization to every part of the funnel

Attain uses real-time, permissioned purchase signals to connect every media dollar to real consumer purchases—delivering live, in-flight sales visibility across every channel.

From reporting performance to driving it

Measurement has long been something marketers look at after the fact—a retrospective view built on proxies, models and partial signals.

Attain transforms measurement into a live, continuous signal—directly tied to real-world purchases—enabling teams to prove impact and optimize toward outcomes as campaigns run.

shell purchasestate farm purchaseat&t purchasedominos purchaseprime video purchaseCoca-cola purchaseWalmart purchase

Outcome-grade signals, grounded
in real purchase behavior

From awareness to incremental sales, Attain measures the full impact of your media—all in one place.

Brand Lift

Did your campaign change perception?

Measure shifts in awareness, consideration and intent—and connect those shifts directly to real purchase behavior.

brand awareness
Sales Attribution

Did exposed consumers actually buy?

Tie ad exposure to real transactions across retailers and channels, with results updated daily—not weeks later.

conversion rate
New Buyer Lift

Did you acquire net-new customers?

Identify first-time buyers driven by your campaign, separating true acquisition from existing customer reinforcement.

new buyer conversion rate
Incrementality

What sales wouldn’t have happened without your media?

Measure true causal lift using advanced holdout methodologies—and quantify impact through ROAS and iROAS.

total incremental sales lift

Performance solutions you can trust

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Real-time, in-flight optimization

Results update daily, with signals available within 24-48 hours—enabling optimization while campaigns are still running.

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Independent, conflict-free

No media inventory. No incentives to inflate results. Just objective measurement aligned with your business outcomes.

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Cross-retailer, cross-channel visibility

See purchases everywhere—across Walmart, Amazon, Target and beyond—online and offline, in one unified view.

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Deterministic, permissioned data

Built on real transactions from opted-in consumers—not modeled behavior or probabilistic guesswork.

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Full-funnel, unified

Brand, sales, acquisition and incrementality—all connected through the same data foundation.

How it works

From launch to impact in days

Attain is designed to be the lowest-friction measurement solution in the market.

  • Tag a campaign—no pixels, no client data required

  • Upload exposure logs—for any platform

  • Activate via CAPI—for real-time optimization signals

Before measurement begins, Attain ensures a strong match between campaign exposure and its panel—guaranteeing accuracy you can trust.

Built on real consumer behavior at scale

13M+

Opted-in consumers actively sharing purchase data

50+

Linked retailers across major retail categories

$700B+

Cumulative annual consumer spend captured

4+ years

Historical lookback across checking, debit and credit

10M+

Receipts captured every month, with item-level detail

10,000+

Merchants and brands represented across verticals

Ready to start driving outcomes?

We’re here to help. Ask us anything, or schedule a customized demo.