Real-time insights, incremental ROAS and smarter attribution drive retail media’s next wave.
As the retail media industry continues to gain momentum, it offers a promising way for brands to connect with consumers by leveraging vast amounts of first-party data to deliver hyper-targeted ads.
However, while the sector is booming, it faces challenges such as siloed data and limited transparency, making it crucial for marketers to work with partners that can connect exposure data to outcomes.
Improved measurement frameworks and smarter attribution tools will be necessary for retail media to reach its full potential, industry experts say.
Campaign sat down with Brian Mandelbaum, CEO of Attain, a consumer-permissioned commerce data platform, to discuss the future of retail media, the impact of privacy regulations and the role of AI in transforming advertising strategies.
