In this report
Last year, total Halloween spending topped $12 billion, with a record number of people (73 percent) participating in Halloween-related activities. That’s a huge opportunity for brands.
The brands that align their marketing efforts with consumer intentions and spending patterns will be the ones that come out on top this Halloween season. What’s going to drive this year’s seasonal shoppers? That’s what we explore in this report.
Key Takeaways
When They Shop: Consumers plan to start early. Brands should be ready.
Where They Shop: Big-box, discount, and online retailers are poised to dominate. Brands need to align with the convenience these outlets provide.
How They Spend: Competition for Halloween dollars will be fiercer in 2024 than previous years. Ad campaigns will need to break through the clutter.
Generational Differences: Gen Xers are the biggest Halloween spenders. Marketing efforts should speak to these excited shoppers.
Download today to dig into these and other seasonal insights, including the audience segments that can help you connect directly with this year’s Halloween shoppers.
