In this report
A recurring challenge faced by marketers is the absence of tools to fine-tune digital ad spend in real-time and hold media accountable to sales outcomes. Instead, they are forced to rely on legacy metrics that are, at best, a rough approximation of consumer behaviors. At worst, these metrics can be outright misleading, sending marketers down a path that does not reflect the truth about how advertising impacts their bottom line. Even in situations where quantifying incrementality is possible, alternative methods like Public Service Account (PSA) ads or Geo-holdouts tend to be expensive to implement. Additionally, these approaches don’t scale well across campaigns, and reporting typically isn’t available until 4-6 weeks after a campaign ends.
In this whitepaper, Attain answers the question: Is there a better way to measure incrementality for digital advertising?
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